On April 26, at the second phase of the 133rd China Import and Export Fair (Canton Fair), high-end ceramic dinnerware from Dehua County, Quanzhou, attracted buyers from diverse backgrounds. Amidst a complex and ever-changing international market, Dehua's high-end ceramics have continuously evolved, winning favor through enhanced designs and superior quality.

　　Accelerating High-Quality Growth to Tap New International Markets

　　At the Canton Fair, Dehua County set up a "China White (Blanc De Chine) - Dehua Porcelain" display area showcasing high-quality white porcelain items, including masterwork ceramics, daily-use porcelain, and artistic ceramics, fully presenting the image of "Dehua White Porcelain."

　　"We receive orders worth tens of thousands to millions every day. After the fair, we match customer needs precisely and even bring some clients to Dehua for on-site visits," said Xiao Bing, General Manager of Dehua Ceramic World Cultural Development Co. Ltd. This company, a subsidiary of Dehua County's Cultural and Tourism Group, is dedicated to promoting the development of the "China White (Blanc De Chine)" ceramic industry and positioning Dehua as a global ceramics hub.

　　An Egyptian buyer from Weino Ceramic Co. expressed satisfaction with their recent order, citing improvements in quality, good reputation, and the completion of product registration in Egypt. "By exporting directly from China to Egypt, we save significant shipping costs. I plan to bring more customers for future purchases," he shared.

　　A staff member from Wuzhou (DFC) Co. Ltd. introduced that the company's clients mainly come from five-star hotels and national guesthouses, and sales are doing well. "We mainly offer custom-made products, with design work often taking more than six months, and the raw materials are meticulously selected," the staff member said. Holding up a small tea bowl, the staff member demonstrated how light passes through the bowl, making it resemble a transparent little light bulb.

　　To further enhance the quality and efficiency of the high-end dinnerware industry, Dehua County has formed a research group focusing on the development of the high-end ceramic dinnerware sector. The county plans to strengthen key industry players, promote smart transformation, encourage design and research and development (R&D), and nurture brand development. The aim is to establish Dehua as a national hub for high-end ceramic dinnerware culture. By expanding product variety, improving quality, and creating strong brands, Dehua intends to increase the recognition of "China White (Blanc De Chine) - Dehua Porcelain" high-end dinnerware and continuously boost its market competitiveness.

　　Boosting Quality and Efficiency in High-End Dinnerware

　　In response to growing demand, Dehua County has formed a research group for high-end ceramic dinnerware production, focusing on strengthening industry leadership, smart transformation, design innovation, and brand development. The county aims to create a national hub for high-end ceramic dinnerware, increasing product variety, enhancing quality, and boosting brand recognition to enhance Dehua's competitiveness in the global market.

　　A New Chapter for Dehua Ceramic Dinnerware

　　Dehua's ceramic products, particularly its renowned white porcelain, are celebrated worldwide for their exquisite craftsmanship. Known as the "World Ceramic City," Dehua has over 4,000 ceramic enterprises and more than 100,000 workers, making it the largest production and export base for ceramic handicrafts in China.

　　To further enhance capacity and market competitiveness, Dehua County has encouraged domestic ceramic enterprises to explore the high-end ceramic dinnerware market. Between 2018 and 2022, the value of Dehua's ceramic output grew from 32.8 billion yuan to 50.2 billion yuan. Recently, Dehua unveiled a five-year action plan for 2023–2027 to promote high-quality development of the "China White (Blanc De Chine) - Dehua Porcelain" industry, aiming for a 100-billion-yuan industrial cluster by 2027.

　　Currently, Dehua's daily-use porcelain industry generates about 11.5 billion yuan, accounting for 25% of the county's total ceramic output. More than 100 enterprises produce daily-use ceramics, with an annual output of over 2 billion yuan. As a leading ceramic dinnerware enterprise, Lusheng Group specializes in high-end ceramics for international hotel chains. "The quality of Dehua White porcelain has gained worldwide recognition, and the market for high-end ceramic dinnerware is vast, presenting a key opportunity for future growth," said Zheng Fuyou, Assistant to the Chairman and Manager of the Management Department at Lusheng Group.

　　Dehua's Strategy for Success in High-End Ceramic Dinnerware

　　At the 2023 "China White (Blanc De Chine) - Dehua Porcelain" High-End Dinnerware Forum, industry experts and ceramic company representatives discussed the trends and applications of high-end ceramic dinnerware. The consensus was clear: Dehua must integrate its unique cultural heritage into its products while telling compelling cultural stories. High-quality development requires the accumulation of brand strength.

　　Over the next five years, Dehua County will focus on nurturing the "China White (Blanc De Chine) - Dehua Porcelain" industry, enhancing its global presence, fostering innovation, and improving market competitiveness. The county plans to implement "Ceramics+" industrial integration, developing new products, materials, technologies, and processes. This will drive the industry towards fashion, high-end branding, digital manufacturing, green production, standardization, and resource efficiency. By 2027, Dehua aims to surpass 100 billion yuan in ceramic industry output.